Following my last post regarding my first month making stock audio for online marketplaces, I would like to follow up with a bit about how I tried to publicize my work and get my name out there.
I should say first that I am a beginner and this entry only describes by own experiences as a beginner. I will give an honest and straightforward account of how I have promoted myself and what I think has and has not been working.
The places where I tried to get my name out there were:
It should be stated right away that I do not have advanced analytics and that I'm stuck with the built-in analytics that come with the various stock music site. Audiojungle has info about views and entrances on the page, which is a good first step, but I still do not know if the entrance is from twitter or my website or a search engine. Pond5 shows global statistics for all your work, which is interesting to see overall success but gives even less information about people clicking through to the site from my marketing.
I have been uploading tracks to my soundcloud profile with links in the description to where the music can be licensed. Although exact numbers regarding clickthroughs and sales as a result are not accessible to me, I have had about 750 plays of my tracks, which is a number I am happy with seeing as I've done nothing besides uploading the tracks and a few tweets to promote the uploads.
Thus far I've uploaded 5 videos that feature my music along with either basic footage or stills and a waveform to youtube. At this point I have gotten very few views on these videos. I will continue to upload music to youtube and hopefully get results in the future, but for now I have not had any success.
I have been active on both the AudioJungle and Pond5 Forums, as these are the two sites where I have been able to make sales. I find that the Pond5 forum is not very active, but have been able to find one collaborator who makes footage to feature my work for mutual publicity. The Audiojungle forum is much more active, and while it is generally not a place to advertise work, I have discovered some interesting musicians there and become exposed to a wider range of quality work through the forums. There is also a section on the forum where buyers make requests, which usually gets about one post a week, but is still a chance for exposure and possible sales. Lastly, there is a thread "feedback for feedback" where authors post work and comment on others - through this thread I have generated many comments on my work, which I feel looks good to potential buyers and other visitors to my tracks.
I actively tweet out my new tracks as well as sometimes advertise sales via twitter. I do not know if I have gotten much attention or sales by doing this, but it has led to a slow and steady growth in Twitter followers which will hopefully become more and more beneficial as I establish my practice.
Thus far I have found it hard to reach any potential buyers via Facebook. However, the AudioJungle and Pond5 Facebook groups have been interesting in getting feedback on work. For now I am not concentrating on publicity with Facebook, but will continue to maintain my page and occasionally post my work there to see how things progess.
6. Website and Blog
I view my website as a necessary calling card for my work. I have posted the site on forums and classifieds looking for work in video game music which has led to some interactions and one small collaboration.
My first blog post from a few weeks ago concerning my first month selling stock audio has definitely increased the traffic to my site, if only marginally. Before this post I would have under 5 visitors a day and sine then I have been getting anywhere from 10 to 80 visitors. I created this blog with the intention of sharing the experiences that I found interesting and would have been interesting for me to read while beginning with stock audio, and the increased traffic is a great byproduct of what I hope is something that people will find useful and interesting.
You always hear that you need to spend money to make money. This morning I opened up my first Google Adwords campaign. I decided to star with a very low-cost and targeted campaign in order to test the waters. Once I've played around with this a bit I will write another blog entry concerning advertising stock audio with Google Adwords.
A second possibility that I have yet to explore is LinkedIn, which I generally have an aversion to, but could perhaps be useful. If any readers have had experiences using LinkedIn to promote themselves or their work please speak to it in the comments below.
Please share your own experiences below or any reactions to this post!